So why does it make sense to get good web hosting?
Well if you’re an entrepreneur, that means you have to wear a lot of hats. You have to do sales, research, development, marketing, hiring—it can get tiring. Thankfully, you’re used to juggling everything from your years as a teacher.
So when it comes to tech work, it’s okay not to personally have the skills, time, or resources to fully devote to your website.
But a well-created, well-maintained website is crucial to business success. It is your means to deliver information to clients and expand your reach to potential customers.
In order to have a great website, you need to have a great host. Hosting is the foundational bedrock for any web presence. It can make or break the usability of your site for you and your customers.
So if you don’t have the coding or tech skills, you need to find the right web hosting service that will be easy, automatic, and simple to use. You have to research different web hosting services before signing up to make sure they meet your business’ needs.
We know you’re a busy entrepreneur, and maybe you’re balancing your day job with your side hustle, so we’ve created a list of features that you should consider when trying to find the best web-hosting platform when launching your web presence.
1. Website Quantity
Most businesses only have one website, where they link all of their necessary information to create a single site that is easy to navigate and maintain.
However, it’s possible that your business may need multiple websites. For example, if you are a classroom supplies provider, you may want one website that is parent-facing for information about your products and another website that is teacher or administration facing for eCommerce.
Some web hosting services will offer multiple domains as a single package unit, which will save you money and help to consolidate your sites if necessary.
Your site’s speed directly correlates to how many buyers you get. In fact, Kissmetrics found that a 1 second delay in page response could result in a 7% reduction in conversions. This delay can be exorbitantly harmful to your bottom-line. So you need proper bandwidth to keep your site fast and available to those customers who want to give you their money.
How much traffic do you anticipate going to your site (and not just because your product is flying off the shelves)? For example, if you are mostly an informational and promotional site that links to your in-person service, you could get by with an entry-level server with less bandwidth, say 10 GB per month.
However, if you are hosting an online shop or sending and receiving information from consumers daily, you will want to ensure your bandwidth and storage space can reflect that need.
There are two major factors that affect bandwidth:
1. Constant Communication: If you consistently update your site, you may need more bandwidth. For example, blogs tend to need more bandwidth than stationary sites.
2. Traffic: The higher the number of visitors and pageviews, the more bandwidth you need.
Here’s a little formula (for you math teachers out there) that can help calculate your estimated bandwidth:
average page size of site X average number of visitors X average number of pageviews per visitor
Remember, if you want to grow, you need to have a little bandwidth wiggle room when you sign up with web host platform. You may not be able to add more down the road with some companies.
Related read: My entire social media outreach process
Again you need to think about what kind of website you will be using for your business: eCommerce, blog, personal website, etc. A single web page tends to take around 50KB of storage. This means that for most business sites, 5 GB of storage is plenty.
However, if you are going to have downloadable software, eBooks, or a media-rich site, you may need more disk space to accommodate all of the files you will be uploading. You can consult with a recommended hosting site to determine how much storage and bandwidth your site will need.
4. Website Platform
A website host is not necessarily that platform on which you create your site. Your host allows you to work on one of the website builders, like WordPress, Squarespace, Weebly, Wix, etc. WordPress is usually the favorite among clients because it is secure, easy to use, has thousands of available plugins, and it creates a professional and customized look.
Whether you want WordPress or another option, make sure that your web host offers your preferred website building platform. Check out this article to help you figure out what platform is right for you.
5. SSL Certificates
If you want your site to rank well on Google, you should have an SSL certificate. What’s that? It’s basically what turns the “http” to “https.” It secures the interception of data between a visitors’ computer (a potential hacker) and other websites. If you are running a site that will accept credit card info, SSL is essential. Google actually uses the HTTPS as a ranking signal, which means that little “s” can determine whether or not you’ll reach a wider target audience and show up in search results.
SSL certificates are decently inexpensive, but they can be challenging and confusing to install. Find a web-hosting platform that will install the SSL for you, so you don’t have to worry about breaking your site.
If you are running a site that will accept credit card info, SSL is essential. @ateacherpreneur
There are a lot of other features you may want included in your web hosting platform, such as:
· Email capability
· 24/7 support
· Domain privacy
· Theme options
· Manual migration
Of course, price is always important to consider. Web hosting is usually at a monthly rate, so it’s important to run the numbers in your financials to ensure you are finding the solution that has the best features for the best price.
Our experience building websites has brought us back to WPX Hosting time and time again. They provide 24/7 support and WordPress hosting for non-technical entrepreneurs who want an easy, convenient website without worrying about hiring an IT professional.
Consider your number of websites, necessary bandwidth and storage, the website builder, the SSL certificate capability, and other features to ensure that your chosen web host will host a great business party.
Check out WPX Hosting’s packages to find the perfect set of features to match your business’ needs.
If you’d like to surround yourself with an intermediate to advanced community for teacherpreneurs, join the Teacherpreneur Academy Facebook Group to take your Education Business to the next level.