Pinterest isn’t only for sexy, fun vision boards or for gushing over quick 10-minute exercises and home remedies for shiny hair!
With a combination of her own need and originality, Casey Patch launched her brand of learning tools with much success. When she then learned how to use the popular Pinterest app to promote her content, she became a sensation.
In this insightfully practical article, you’ll learn how to use Pinterest to promote your business.
Discover also how Casey began her venture as a teacherpreneur as well as her tips for teachers who want to make extra money online.
Casey Patch’s Story
Her Business’ Best Selling Product
Casey Patch’s goal is to provide practical and inspirational resources for early childhood teachers. She wants her audience to feel like they can then provide their own students with valuable skills and fun activities.
Casey does this by giving her clients practical tools that target the most essential parts of a young child’s developmental stage. Casey is adamant about lessons that allow children to be completely hands-on and creative as well as allow them to explore their senses.
Her most successful and best selling product to date is called the Science Movement Unit. This teaches the science of movement to Preschool- and Kindergarten-aged students. The lessons are fun and unique and require your students to think outside the box.
This unit also includes practical printable pages for teachers to evaluate their students while the little ones discover how things move.
Casey has sold over 600 copies of this product and it still sells on a continual basis every week. Casey attributes her success with this product to two things: filling a crucial gap in the market and a free download.
How Casey Started Making More Money Online as a Teacher
When Casey herself was teaching movement to her young students, she found it difficult to use the teaching materials that were available on the “school supplies” market. There wasn’t too much course material on the study of movement that was developmentally appropriate for five-year-olds.
This is when Casey decided to create her own unit of hands-on learning activities that came with practical and matching printable downloads. This kind of material was surprisingly uncommon in the market making her brand not only unique but also in high demand.
These quickly became popular because of they are so handy and convenient. With this unit taking Casey about six weeks to create, she was definitely saving her clients from spending a lot of their own precious time coming up with class material.
Her free download also made her product a top seller simply because of its practicality. Most free downloads today aren’t anything we haven’t seen before and, quite frankly, not content we’re likely ever to use.
Casey, however, took her printable download directly from her product itself. It’s short but can actually stand on its own, making it easy to use right away. A simple and practical giveaway like that allowed her users to put her actual product to the test. In this way, clients know exactly what kind of value they are getting immediately.
Once Casey advertised this freebie, it was downloaded over 10,000 times. Talk about valuable.
Pinterest isn’t only for sexy, fun vision boards. It’s also powerful for building your business.
Casey’s Favorite Resources for Growing as an Entrepreneur
As a teacherpreneur, Casey also sells other printable downloads for her teacher-clients as well as her very own eBook. Another great example of supplemental income is her Instagram account. Casey will sponsor appropriate posts in exchange for products.
She loves expanding her repertoire of knowledge by taking courses like Stand Out Brand camp from Kelli Alaina. She’s also completed Pinfinite Growth from Melyssa Griffin which teaches you exactly how to use Pinterest to promote your business.
3 Tips for Teachers to Make More Money Online
Originality Leads to Profitability
There is just not enough that could be said about originality in today’s entrepreneurial world.
When Google can generate hundreds of millions of search results on any given subject at one time, standing out in a crowd can be a feat in and of itself for most entrepreneurs
Needless to say, Casey Patch’s first suggestion for teachers is to be unique.
Originality doesn’t have to be an intimidating process of staking out your competition. It could be as simple as discovering your own unique traits as a person and business owner.
Look at what your market is doing and not doing. Then, brainstorm on how your unique traits can help to fill any gaps.
Sure, this could mean some unexpected inner searching and creativity. But, not only would this set you apart from your competition, it would most likely pull from you a genuine and creative message for your brand.
When creating your brand and/or product, Casey suggests that you ask yourself what you can do that’ll have people stop and say, “Oh, my gosh, I NEED this!”
Managing Your Time Efficiently for a Well-Run Business
Time management, like originality, cannot be overstated.
If you don’t have a game plan, it will be all too easy to “let time get away” from you. That being said, clearly stated goals can help you structure a game plan that makes sense.
If you know where you want to go ahead of time, it’s easy to then break down what needs to be done to get there.
Commit each day or every other day (or, whatever suits your schedule) to completing anything at all, no matter how small. You’d be surprised at what you can accomplish in a single week.
If you need to designate time simply to acquiring knowledge, then do so. You’ll be farther along than if you simply tried to get stuff done whenever you could manage.
When you’ve identified what it is that you need to get done, define your tasks as merely smaller goals to help you embrace the process of effective time management. These daily milestones will keep you motivated even when you think you’re not progressing.
Focus on One Thing at a Time
Entrepreneurship carries with it a lot of moving parts. Marketing is itself extensive considering all of the options and platforms social media has created in the past few years alone.
You don’t have to do everything at once. This philosophy isn’t one of defeatism or complacency. In fact, this realization can actually help you to focus on the aspects of your business that are most important.
Keep in mind Casey’s words, “You don’t need to be everywhere and do everything.”
Trying to juggle it all will no doubt become overwhelming for you, and your business cannot run when you don’t.
Instead, Casey suggests picking one thing to get good at. Once you’ve mastered your craft with a particular aspect of your business, then feel free to move on to the next thing.
Casey also suggests outsourcing if you have the means. If an essential part of your business is particularly dreadful for you, then outsource that task when you’re ready. You can then focus on the things you love the most.
Don’t feel like you have to be immediately trending. Real overnight successes aren’t actually common or sustainable.
How Casey Used Pinterest to Promote Her Business
Casey generates most of her traffic through her own website as well as through Pinterest.
It all starts with her blogging. She’s been at it for about five years now, and she’s the first to admit that she’s not the most religious about it.
“Sometimes, I post every week, and other times I’ve taken months off to focus on other areas of my business.”
Usually, she will diligently create blogging content around a new product that she has created. Her articles don’t necessarily have to be directly related to the new product, but there’s always a way of including it in somewhere.
She’s also a fan of sharing with her platform of followers any “real life” images she might have of her products.
These easily stand out and draw attention in a way that the readers can already begin to relate to the product, predisposing them to buying it in the long-run.
Casey will then tailor these images into suitable graphics for Pinterest. Just in the past six months, Pinterest has upped Casey’s ante as a teacherpreneur.
“Teachers love hanging out on Pinterest, so this is somewhere I’d recommend exploring.”
Rather than invest time and effort into trying and erring in the Pinterest world all by herself, Casey decided to take – you’ve guessed it – a course.
Pinfinite Growth by Melyssa Griffin has helped Casey to generate most of her website traffic from Pinterest alone. Some of her pins have even gone as viral as to get her over 100,000 repins!
Casey especially recommends this course in order to learn how to use Pinterest to promote your business without any of your own pitfalls and grave mistakes.
Not only does Casey Patch love to get her students doing hands-on activities, but she loves it when her clients get hands-on as well.
Casey has a free resource library for early childhood educators that is full of printable downloads for teaching and learning. She regularly keeps it updated with new learning tools and activities.
Learning by doing is a great philosophy to have in school as well as in entrepreneurship. Casey Patch makes it simple and practical for a teacher to implement her materials right away, no matter the budget.
Want to learn how to take your education business to the next level? Check out our high-level mastermind for educators.