“How do we make money on the internet?” is a question that if you paste in the search engines, you will find it posted billions of times. Teachers seldom ask this question too, as their monthly revenue does not reflect their real contribution to the education system. The good news is that there are methods and Franchesca Warren knows them and shares them with you. What are those methods? Keep scrolling for them.
Who Is Francesca Warren?
Franchesca started her career as an English teacher in 2002 and worked with students of all grades. She inaugurated The Educator’s Room in 2012 after finding out that every teacher in her building would have to reapply for their job – a move that angered teachers at all grade level.
In 2013, she had enough of reading books by inexperienced writers that never visited a classroom and decided to teach teachers how to become better, how to surpass work issues, how to enjoy being a teacher, and how to address difficult situations and to whom.
Like all entrepreneurial teachers, she tackled this problem head on.
Franchesca got writing, and publishing!
Here are two of her most popular published works:
Franchesca also created a blog that became a real network and resource for educating teachers:
“I meant for it to be a blog where I would tell people what it was really like to be a teacher, it evolved into a site that has over 50 teachers/writers from all over the world.”
Franchesca’s 6 Golden Rules To Make Money Online As A Teacher
The key to make people notice you is consistency. Franchesca was first featured on Diane Ravitch’s blog and it is where she started evolving: “I started The Educator’s Room in 2012 and for a while, NO ONE read the site but my mother and my co-workers. Then one day I published an article and we received 50,000 hits in one day.”
You can not make yourself “heard” overnight, but if you truly want to make a difference, be persistent.
The content that you build is what makes the audience follow you. You should get excited about developing products, but Franchesca cautions you to take a step back and think of what really makes people come back to you. So, before promoting output, Franchesca advises you to “build enough content right now so that people have 30 blog posts, 15 products, and 3 podcasts to listen to so they will know that they can continually come to you for more information.”
Appeal to the audience’s emotions and come up with interesting and useful information. Let people know that you will not stop there and, through your content, give them the courage to speak about what disturbs them.
Nowadays, everybody uses technology, and mostly for social media. You should keep in touch with your audience via online. So, your content is ready, now you should engage with the people that are your targeted audience. Therefore, the next step is posting your content on social media. Plus, you can also meet interesting people online. For instance, Franchesca met her first five writers on Twitter. They share the same ideas as Franchesca and it is how they started writing for her.
Hence, you should have your content shared on Facebook, Twitter, Tumblr, Instagram, Google+, LinkedIn, Pinterest. Promote your products and services online, and get people interested in what you create.
OK, so now you have content and you have social media. What next?
You need more stories. Franchesca inspired her first book from the experience of her audience: “For the first two years, teachers on our site overwhelming said that teacher burnout was slowly killing them. So the first product I created was an anthology of sorts for teachers around teacher burnout named, Keep the Fire Burning: Avoiding Teacher Burnout.” It was the successful work of Franchesca and six of her writers.
Research upon the main themes that raise important issues in your domain. How? You can simply interview other teachers, conduct questionnaires, stay updated with related news, and if anything is interesting, use it as a content subject.
Real Life Examples
People appreciate authenticity. The audience is vigilant with your tone and your approach to the pain points that you write about.
Franchesca and her team continued doing research and thus created daily appealing articles that were shared on social media and re-shared by the public. Plus, using real experiences, they managed to publish other books and build new products. For example: teachers who have had their jobs abolished, a book on losing a loved one while teaching, products (how to be an educational consultant, teacher burnout), a podcast for honest debates about teacher burnout, a teacher self-care conference where more than 150 teachers participate.
So, dig in for more interesting real life stories that will bring you more interested followers. Share it on social media and make your followers spread the news at their turn. Be authentic, realistic, use empathy, and come with solutions.
Being active on social media is definitely a must, answering the questions of your audience, and sharing more content. It is how your followers will see that you are interested in their issues and will remain by your side.
Franchesca inspired herself for her continuous work from a few sources: Food Blogger Pro, The Profit First Podcast, and Smart Passive Income blog. She is also a member of Lamar Tyler’s groups on Facebook.
Join online teacher groups and share your experience with them. Get inspired by successful people that made their voice heard. Engage more and more audience.
Franchesca’s Do’s and Don’ts For Online Success
“Success is failure turned inside out.” – Franchesca Warren’s motto.
What you need to know is that every beginning is hard, but after starting to get positive results, everything becomes easier. You create your own recipe to success. Trust your inner self and keep yourself informed. Here is what Franchesca Warren advises you:
- Don’t be scared
- Be authentic
- Use social media
- Find the pain point of your audience
- Write more interesting stuff related to teaching (teachers who have had their jobs abolished, a book on losing a loved one while teaching)
- Use your personal experience
- Learn from others
- Get your business in order BEFORE you make your first dollar.
First of all, don’t expect for miracles overnight. At first, you might get only a few friends and your family reading your blog or buying your products, but carry on. Do more research, learn from the best, use any type of feedback to improve you work, and finally become outstanding! As a source of inspiration, we invite you to take a look at:
Online courses: www.thelearningacademy.teachable.com
Teacher Self-Care Conference: www.teacherselfcare.org
Books: Keep the Fire Burning: Avoiding Teacher Burnout – http://amzn.to/2umGMJh; Behind the Desk: How I Survived My First Ten Years – http://amzn.to/2tn3voB; Angels in My Classroom – http://amzn.to/2snEhoy