ActiveMember360 is a highly useful platform which integrates effortlessly with your website to include exclusive content for your members and every other level of membership you offer.
But, how do you get started?
You’ve got your business model and your marketing plan – everything’s just about ready to go, except your online members-only zone. Your members are looking for quality training materials, and it’s up to you to deliver them in a convenient way.
ActiveMember360 just might be the answer.
But, what is ActiveMember360, really?
Essentially, it’s a WordPress plugin which also holds built-in templates, making your job more hassle-free. However, there is also space for a great deal of customization, meaning you can adapt the model to suit your individual needs.
This platform enables you to differentiate between the content you make accessible to the general public who are visiting your site for the first time and those who have access to special content, plus all the additional membership levels you might have in between.
This is particularly helpful as an educator, allowing you to create a training area for your members with particular online resources. Additionally, from a business model perspective, it allows you to reserve certain content for only paid subscriptions, while everyone else can see enough to start getting them interested!
We’ll walk you through the process of getting set up.
Step 1: Create Your Content
Arguably the most critical step of the entire process, here is where you build the quality resources which will bring people to your website again and again.
When designing these resources, it’s important to remember your purpose: you aren’t just an entrepreneur, you’re an educator by nature.
That means that, for you, it isn’t just about content which generates the sale, but about making a meaningful impact in someone’s life.
A good idea is to write down on a piece of paper exactly what you want every customer to walk away with from the site. This might be “a better understanding of X” or “an increased appreciation of Y” or even “the ability to do Z.” Take some time to think this through, and make sure that this is clear in your head.
This will then be the driving principle of your website and your business. Always stop to check if whatever content you are creating matches with this goal.
However, while it’s important to get this right, also remember that websites are dynamic creatures; it’s completely possible, and indeed, a good idea, for you to regularly change and/or evolve the content you’ve uploaded.
Don’t stress too much about this, you can always tweak things as you go!
Step 2: Set Up Your Website
WordPress is a highly effective tool to quickly and effectively build a website, although you can use other options if they suit you better.
In order to set up your membership structures, you do need to first put together a site full of content, of course. Put everything on your site, at this stage: you’ll be sub-dividing your content very soon.
Another point to consider with site set-up is your layouts and structure.
Basically, if your site isn’t easy to use, no one will use it. After a certain point, that means you’ve put in effort to get it going, without any return, which isn’t what you want.
Convenience isn’t the only concern: also think about the attractiveness of your design. Ask yourself, “would I want to scroll through this website?”
If the answer is “no,” you know you have room to improve.
The majority of us aren’t graphic design geniuses, so it makes sense to ask for help. Design wizards like Elementor can be invaluable and can be free to use.
Also, make sure you have figured out your mechanism for differentiating between members and non-members (as well as every other level of membership). For example, is it a paid subscription? A one-off payment? Entering certain personal contact details to sign-up?
Plan this stage out, so you can seamlessly translate this mechanism into ActiveMember360.
Step 3: Set Up Your Membership Tags
Setting up tags sounds much more complicated, as a process, than it actually is.
Enter ActiveCampaign (the plugin), click on “Contacts” and go to the “manage scoring section.” When you click here, a drop-down menu should appear, enabling you to “manage tags.”
To create tags, just type into the “Add Tags” box, and click “add tag” when you’re done. The slightly tricky bit here is that you’ll need two tags per level of membership, one to provide access and one to deny it.
Keep repeating the process as necessary until you’ve covered every level of membership.
Keep in mind: these tags just go into a general list: assigning them to specific levels of membership is done separately under the “Memberships” link.
For each level of membership, you match up the two tags, and can even give the membership level a separate name for your own use. If you don’t give it a particular name, the name assigned to the tags will continue.
Don’t forget to click “save”!
Step 4: Designing Your Virtual Classroom
ActiveMember360 offers multiple options when it comes to the structure of your classroom. We’ve broken down a few of them for you, but feel free to check them all out on the website.
Multi-Course Library: This type of membership allows the user access to a true library of shorter courses, from which they can pick and choose. Generally, the subscription here is time-based, i.e. a fortnightly subscription.
Online Classroom: Here, there are a number of courses available, however, they all belong to the same niche(s). A good monetization strategy, here, would be to sell the courses individually or in bundles based on relevance.
Digital Product Delivery: This style is all about giving your members downloadable resources and a shared forum space. The strategy is to make access to the website free, only so long as the digital product has been purchased. Hence, this doesn’t work as well if you have a number of courses you want to deliver.
Fixed-Time Delivery: Here, you release your content to all consumers at the same time, regularly. For example, on the first of every month, all consumers receive a new resource or installment of a resource, with usually a one-time payment prior to the start of the course.
Evergreen Drip Fed: A highly common model, this is all about timing the release of new content relative to the member’s sign-up date. For example, 3 days after signing up, they receive a powerpoint presentation; 30 days after that, an ebook; etc. This content isn’t time critical, however, so it remains relevant no matter when the consumer signs up. The monetization strategy is usually a single payment, or a payment divided over a set period of time (i.e. a few installments).
Once you’ve picked your style of website, it’s time for its launch!